Home > Media industry > Meeting of the Minds about “extending the print” runway

Meeting of the Minds about “extending the print” runway

I asked Sammy Papert (from Wormhole) for permission to share a link to his post about a discussion he had with Gordon Borrelll about the path forward for newspaper companies. http://www.wormholellc.com/mailing-list/preview.php?id=51

I’d love to hear from colleagues that are (or who once were) in the media industry on how you view this discussion.

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  1. 2017/09/27 at 06:47

    Sammy vs. Gordo? I’ll take Sammy.

  2. 2017/09/27 at 11:26

    I think they are both saying the same thing.

    “If an owner’s strategy is to create a new, viable business by leveraging the value in the print product as long as financially feasible, then I wholeheartedly agree. If the owner’s strategy is to If an owner’s strategy is to create a new, viable business by leveraging the value in the print product as long as financially feasible, then I wholeheartedly agree. If the owner’s strategy is to shun or ridicule digital business initiatives and blithely defend the print product while wringing it of all remaining profitability, I say shoot the bastard and turn the paper over to someone who understands how to build new businesses.”

    No smart manager would “shun or ridicule digital business initiatives and blithely defend the print product.” That’s a recipe for suicide.

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