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Archive for the ‘McClatchy’ Category

Innovation as a job

As you may (or may not) know, I’ve been one of the Innovation (Design Thinking) coaches for McClatchy the past couple of years. I’m stepping away from that although still on call if they need me. In particular, I told them to let me know if they need me to sit in on a Design Review, have research needs or have a project in the Kansas City area.  Also, I’ve told them I’m available to help out at this fall’s Innovation Academy in Boise, Idaho.

Meanwhile, they’ve added a couple full-time members to the team, a couple new coaches (that are doing this on top of their day jobs, like I did the last couple years) and now, they’re looking for an intern.  So, if you know any college students looking for internships in Raleigh, these links are both about an internship with McClatchy’s innovation team: http://www.careerbuilder.com/job/JJ56RN712GVFRLD2P5B
https://www.linkedin.com/jobs/view/364294416/

Plus, they’re going to actually be looking for research assistance (possibly hiring a Research Analyst for their team next year) so let me know if you have good leads for them, especially in the Raleigh market.

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Digital Ad Agency positions

Do you (or someone you know) work in digital advertising … or want to do so?  If so, it might be worth taking a look at these positions we’re opening up for a digital ad agency.

I work for excelerate digital, which is a national digital advertising agency owned by McClatchy (a national media company which is probably best known for its newspapers in 30 markets, including The Sacramento Bee, The Kansas City Star, Fort Worth Star-Telegram, Charlotte Observer, Raleigh News & Observer and the Miami Herald) but is also a strong digital player.

  1. Operations Manager: link here
  2. Media Strategist: link here and also this one, which is called Media Specialist II but is actually a Media Strategist
  3. Media Specialist: link here – (think more like a junior media strategist position)
  4. Display Specialist: link here 
  5. Digital Marketing Analyst: link here (this is part of the Marketing Research team and you’d get to work with me)
  6. Reporting Specialist (opening soon)
  7. PPC Specialist (opening soon)

Here are a couple of videos to give you an idea of our company culture and the type of people you’d be working with:

Please note that the majority of the excelerate digital support positions are based in Raleigh but, for the right candidate, we allow some employees to work in remote locations; i.e., the excelerate marketing research team has 2 in KC (including me) plus 1 in Charlotte and 1 in Raleigh.

If you apply, please let me know and/or let them know I referred you for the position.

Hello New Job, Same as the Old Job

Well, not exactly the same but pretty similar.

As of December 26, 2016 (which was Day 1 of Fiscal 2017 for my employer) I no longer work for The Kansas City Star but instead work for excelerate, the digital ad agency that McClatchy started in summer 2016.  However, I still sit in the same spot that I sat previously doing pretty much the same work.

We (Isaac Hindle and I) still provide support (using marketing research and other resources) to all of McClatchy’s local markets (including our newest market in Durham, N.C.) but we will now work closely with Carlos and Brian (who are both located in North Carolina) to support the research needs of excelerate.

I’m also still serving as a Smokejumper / design thinking coach for McClatchy (in fact I’m currently serving as a coach at McClatchy’s Innovation Academy in Sacramento) and I’m still helping out with communications regarding Project Warmth which works at #ComfortingKansasCity with its coat and blanket collection on the first Saturday of November and financial donations throughout the year.

I worked at The Kansas City Star for 6 years from 1998 to 2004, left for a year and a half to work for Decision Insight, and then returned on April 10, 2006.  During 2016, I received the Full Nelson Award, which can only be given to someone once during their career at The Kansas City Star.  Little did I know then that I got it just in time.

I love Kansas City (and apparently you should too) and I also love what I do as my job; now, I’m doing my job for our cool new digital advertising agency.  You can now reach me via email at Mark@exceleratedigital.com or by all of the ways you previously contacted me.

Highlight of D.C. was in a classroom

I’ve been attending the Newspaper Association of America (NAA) mediaXchange this week in Washington, D.C.

It’s been a great conference and I always enjoy seeing colleagues from throughout the industry.   I’ve been fortunate to hear lots of great speakers including Washington Post Executive Editor Marty Baron (whom many will now associate with the Oscar-winning movie “Spotlight“) as well as several interesting companies such as Blendle, American Press Institute, Stringr, and this little startup named Google that you might have heard about.

However, the highlight of the week was not actually at the conference but instead it was in a classroom a few blocks away.  On Monday evening, I met my friend & McClatchy co-worker Julie Moos for dinner.  Julie and I met in early 2015 when we were being trained by the Stanford d.school on Design Thinking.

After dinner, I joined Julie as she taught her graduate class at Georgetown University School of Continuing Studies.  Once there, I got to share some about the sessions at NAA mediaXchange, hear from the students about their background and interests, and be interviewed by Julie about my career. Then, after Julie gave them a refresher on Design Thinking, it was time for them to enter the Testing Phase and I got to provide them with feedback.

It was nice to see these student journalists at work and to hopefully help guide them to continue to seek feedback, fail fast and come up with the next big thing. For an early look at what they’ve been up to, please visit their projects:

Thanks and enjoy Washington D.C. through the work of these journalists!

Reduce, Reuse, Recycle … cleaning out paperwork

For the second time this summer, I’m moving. No, not homes (I’ve lived the same place for 18 years) but offices. Ironically, both moves have involved a need to pack up my office before being out of the office. Last time, I packed my office before going to Charlotte; upon my return two weeks later, everything was still where it had been but at least I was ready. Now I’m packing up the office again so that they can move me tomorrow (while I’m out) or Thursday (when I’m in meetings) … also, I’m not sure where I’m moving to.

Whenever we move, I ought to take a look at what I really need to keep.  I did this last time and recycled boxes upon boxes of files.  This time, I’m just taking stuff off my walls to put in the file cabinets to move to my new location.  Hopefully when I come into the office on Thursday morning, everything will be in place.

While I’m in the mode of going through paperwork, I’m needing to also go through my files at home and church to figure out what needs to be kept/passed along and what needs to be recycled after 15 years as Youth Director at my church.  I’m sure my wife will be happy to see some of my paperwork go away.

Categories: Church, McClatchy